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| Respondent: Thomas Ee, Creative Director for Interactive Media |
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Your website seems to be based on a "medical" theme. Why did you choose this? How do your clients react to this rather unorthodox approach? |
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The concept of our company derived from the word 'Brew' and in this case we feel that good design is something that is not created instantly without effort and research being put into it. Thus, we believe that when the client has a job or design problem for us, we treat them as our patients, or in this case being labeled as health consumers.
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We think of their problems as an ailment and we come up with the proper concoction, prescription or design remedy to rectify the ailment. Our design agency is like a medical centre that has cures for all sorts of ailments (Design Problems). We have different types of prescriptions for different types of clients, be it the 'Traditional Prescription' that we deliver according to what the client wants, the 'Modern Prescription' which is what the present audience wants and 'Our Prescription' which is very much our own style, our special brew. Our aim is to maintain our standard and evolve with the present design industry. We Brew our Design Solutions to Perfection.
Clients that have worked with us have always enjoyed the way we communicate with them. Our dedicated service and attention given whenever they are faced with problems seem to be the core reason why they keep coming back to us for more remedies. There is a strong bond between BDC and our clients. They feel that whenever they have given something to us, we never fail to astonish them with prescriptions that have never crossed their minds before. They are always kept at the edge of their seats and always looking forward to seeing our work.
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You do various types of media, design, etc. Which are you best at? Do feel there are differences between various types of media? (i.e. working on a print ad vs. something more interactive) |
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We are an agency that is more focused on 'Branding'. We believe that every business no matter big or small, retail based or service based. 'Branding' is the most important thing of all. Household brands like McDonalds, Nike are successful brands that we feel that we should work towards to. Over the years they have evolved and simplified their image, that's what we feel that we should do for our local scene. We hope to build brands that will be effective for our clients just like them.
Interactive Media is also our forte, being in charge of the interactive department in my company. I'm always looking at the leaders in this industry and always trying to get ahead or evolve with them. We have won numerous awards from designfirms.org and I can say that the sites that we did, were very much unique and simple, not too gimmicky and most important of all, the clients like it.
In terms of design, the only difference is the medium that we use for different projects. Print has a hard copy as the end result and interactive does not, but they both hold a common entity: 'Concept'. We always believe that concept is the soul of all design. Without it, its just a beautiful looking empty shell which serves no purposes. |
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Who are some of your clients (it's ok if you can't answer this for privacy reasons)?
Do you have any projects that you have been especially proud of? |
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We have worked with a lot of SMEs like Techtown Pte Ltd, Education Provider 'Athena Educational Services', listed companies like Comat, Hosen, Youcan, Meiban Group and Aqua Terra. We have provided them with a wide range of services from print, interactive media and event management, and they have enjoyed working with us ever since. We are proud of Mah Pte Ltd's website, www.mah.com.sg, www.Renscuba.com and www.meibanmold.com that has got us web awards as well as the recently launched Youcan Website, www.youcan.com.sg. These are some of our sites that have had a high level of hit-rates since they were launched. |
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Company Name:
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Breworks Design & Communications Pte Ltd |
Profile: |
Award-winning design firm focusing on branding, print, interactive media, event management |
Country: |
Singapore |
URL: |
www.breworks.com |
Tel: |
6728 6842 / 6341 7757 |
Fax: |
6269 8741 / 6341 7737 |
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